Peque Clothing
Peque Fashion House: is an underground clothing line that promotes through unique and out-the-box methods keeping a very limited online presence. I helped develop several lines of clothes, and helped with the marketing, even using an illustration of myself in one of their outfits.
Brand Presence
Peque has a strong idea in mind collaborating with different artists to create a set of unique marketing and designs that always followed their brand concept. These product drops would pop up for a short time creating high demand before dropping off the map again after that, making its audience wait for the next time they emerge.
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IV Concept Designs
One Project I was pleased about was my designs for IV clothing. Although this project fell through, I loved the designs we developed for it, I still wear some of the prototypes.
BLUE STONE CLOTHING
My final project in college was fascinating to me. I developed a clothing brand based on a relaxed chill concept. Using illustration with graphical influences and typography to create a full brand with a unique visual
SKATEBOARDS DESIGNS
Before I left Optimum for other opportunities closer to home I worked on a real passion project for me which was creating a product research dossier into skateboards and along with that came creating skateboard designs. I loved this project and really got to use my illustration skills.
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Sadly, these were never produced as we decided it wasn't the right market for a rugby-originated brand.
LAUNCHING THE BRAND
One Percenters was a start-up sports clothing company. I created their brand around sharp shapes and with the brand mindset that we are the top 1%.
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Initially, I developed the logo and branding. I then used the branded garments to complete a number of photoshoots at different locations. The resulting images were used for assets for the website and used throughout there social media campaigns which i ran..
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